Experience
DIRECTOR OF PRODUCT DESIGN, AR/VR – AXON, SEATTLE, WA | 11/2020 – PRESENT
Built and lead a team of designers and artists to shape the user experience (UX) of Axon's immersive experiences. Focusing on transforming the future of training for public safety by building VR trainings that focus on de-escalation, and empathy.
Sr. UX Lead - Mixed Reality | AR/VR – Microsoft, REDMOND, WA | 7/2017 – 10/2022
A Lead UX Designer for Microsoft's Mixed Reality at Work studio. Worked on D365 Layout, a mixed reality app for HoloLens and VR headsets. Responsible for the UX strategy of this tool and worked in close collaboration with user research, engineering, artists and product managers to build a user centered design product, focusing on space planning for enterprise customers. Currently working on a new project in the studio, exploring how MR can improve business.
“Jada deftly distills complex systems into a clear and concise set of features and functionality. She’s always in sync with the mixed reality space and I really appreciate how much conviction she shows in making sure all platforms of MR are considered with respect to the features she designs.”
UX Freelance Designer & UX Consultant – SEATTLE WA | 10/2016 – 7/2017
UX consulting with 15 years of design experience. Jumps into any freelance project, from the strategy, user research, wireframes, interactions to the visual design.
Worked with such clients as: RealSelf, Fell Swoop Inc and All Star Directories
SR. UX DESIGNER – MOZ, SEATTLE WA | 12/2014 – 8/2016
UX Manager for the core product, Moz Pro. Owned the entire UX strategy, from discovery research, collaboration with internal stakeholders, to designing high-level user flows and wireframes. Paired very closely with my awesome development team and lead two other great UX Designers in an agile setting, giving them mentorship, guidance, and direction in their work.
UX Manager for Moz Pro design team
Established UX and user research roadmap
Facilitated "Innovation Lab," a reoccurring creativity workshop for UX design team
“Jada is a fantastic UX designer and a great teacher and mentor. In my time working with Jada she showed the enviable ability to synthesize her UX research into successful and effective UI design. She taught me a ton about what it means to be a UX professional.”
SR. UX DESIGNER – GETTY IMAGES, SEATTLE WA | 7/2012 – 11/2014
UX Lead Designer, designed high-level user flows, wireframes, UI elements and visual design for Getty Images. Responsible as UX designer for Search Next, the next wave of search experience, DAM (Digital Asset Management) an internal tool, as well as UX Lead for our ESP project (a new upload/review tool.)
UX Lead for Search Next, responsible for the new search experience
Managed the team Design Review, mentored junior designers, and established "Inspiration Meeting" with the objective of team and inspiration building
“She was a great lead, super inspirational, and always a pleasure to work with... As a team lead, Jada had a clear vision of how to tackle a project and knew how to get other designers and stakeholders on board.”
SR. UX DESIGNER – EXPEDIA, SEATTLE WA | 5/2006 – 7/2012
Designed User Flows, Wireframes, UI elements and visual design for Expedia.com website. Responsible as UX Lead for the Expedia Rewards program, was a liaison between design and the business, and as an advocate for user-centered design.
UX Lead for Loyalty Pod, launched the new Expedia Rewards program
Designed the Expedia homepage
Mentored and managed junior designers, led creative meetings to inspire designers (Doodle day, Inspiration meeting, and Creative Sparks meetings)
“Jada’s clean design aesthetic comes from an innate sense of order and balance. She has a wonderful ability to take that natural skill and layer it over detailed business models. The result is an end user experience that delivers on the needs of the business. ”
WEB DESIGNER – NORDSTROM, SEATTLE WA | 12/2005 – 4/2006 (contract)
Day-to-day activities included creative maintenance of Nordstrom.com website, email design and production.
“Jada’s always thinking about what’s best for the customer and how we can better serve them. She’s very creative and well-versed on the latest technologies.”
SENIOR DESIGNER – ELECTRICSTORES.COM, DENVER CO | 4/2002 – 12/2005
Responsible for the Art Department of web design firm, managed small staff of graphic and web designers. Designed, built and maintained websites and SEO. Designed and managed company’s branding and marketing materials.
Doubled the design department’s productivity and revenue during first year as department head
Completely redesigned and updated the look of Electricstores.com own corporate identity/brand, recreated the company website, and marketing materials
“Her management style was graceful & effective and she led by example.”
FREQUENT USE:
Figma, Photoshop, Illustrator, Wireframing, Agile, User-centered Design, Interaction Design, IA, User Research, Prototyping, Invision, Project Management, Design Direction, Presentation Skills, Team Leadership
LESS FREQUENT USE:
Unity, Axure, Sketch, Heuristic Evaluations, HTML, CSS, JavaScript, Print Design, Logo Design, InDesign
EDUCATION
University of Washington | Seattle, WA | Certificate of User-Centered Design
University of Northern Colorado | Greeley, CO | BA of Visual Communication
ORGANIZATIONS
HexagonUX, Co-chair of the Seattle HexagonUX Mentorship chapter
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